Families require their own champion, explained Terry Schilling, who assisted create Big Family to counter the teaching of transgender concerns and critical race theory to children, along with other policies and beliefs that he maintains harm families.
“In D.C., everyone’s got a lobbyist in the Capitol or a political action committee to defend their interests and take out their enemies and help their advocates — except for the family,” Schilling, the president of the American Principles Project, said in an interview with the Washington Examiner. “We want to change that. We want to get families organized and engaged in politics.”
"It's really this reorienting the family to become a political institution as well as a social [one]," he explained.
Underpinning Big Family is a rejection of the idea that politicking on social matters is a bad approach for conservatives, Schilling explained.
“It’s sort of just been embedded in the conservative movement even, and not just the Republican Party, that social issues aren’t winning issues,” Schilling explained, pointing to the GOP’s “autopsy” after the 2012 loss of Mitt Romney, which posited that the party had off-base messaging and tone on social problems.
“These aren’t just issues that fire up the base,” said Schilling, whose father Bobby worked one term as congressman for Illinois’s 17th Congressional District throughout the 112th Congress. “They do fire up the base, and they get us going, but they also speak to a lot of, you know, Catholic Democrats, socially conservative Democrats who like Social Security, like Medicare. They’re probably members of a union, but they go to church on Sunday. They own guns, they don’t like abortion, and they don’t want their 3-year-old becoming transgender because the school told them that they were transgender.”
School curricula devoted to teaching children about sex and transgender matters are among the foremost social problems against which the group plans to advocate.
“I think anytime that you start to talk about issues pertaining to sex, when it comes to kids, I think that's a role for parents,” Schilling said. “The people that want to talk to your kids about sex, like the people that go to college to get the degrees to talk to kids about sex, are exactly the weird types of people that you don't want talking to your kids about sex.”
“When you're telling young children that they were born into the wrong body, it's very harmful. You're telling them they were a mistake from the beginning,” he said.