The saying, ''Standing Up For What’s Right,'' appears on an advertisement for Laura Ingraham’s show, ''The Ingraham Angle'' and on the network’s prime-time chyrons and promotions.
The news outlet started the motto following Trump's increasing his dispute with the network.
The president has had a hostile relationship with Fox since it called Arizona for Democratic candidate Joe Biden on Nov. 3 and, succeeding, the presidential election for the former vice president.
Several news outlets have announced the win for Biden. Trump rejects to concede, maintaining there was voter fraud. Newsmax will not announce a winner until enough states certify votes.
''@FoxNews daytime ratings have completely collapsed,'' Trump tweeted on Nov. 12. ''Weekend daytime even WORSE. Very sad to watch this happen, but they forgot what made them successful, what got them there. They forgot the Golden Goose. The biggest difference between the 2016 Election and 2020 was @FoxNews.''
The president has said the support of several Fox News hosts including Tucker Carlson, Sean Hannity, Laura Ingraham and Jeanine Pirro.
Many Republicans shifted from Fox News to Newsmax following the dispute between Trump and Fox News, since Newsmax has yet to call for a president-elect and Trump is more fond of it.
Newsmax television personality Grant Stinchfield is going public. “They don’t know what to do with all of us,” Stinchfield said on the air Monday night. “We’re killing it here on Newsmax with a tactic they’ve never tried. It’s called the truth, the stone-cold truth, and once you get a taste of it, you will never tolerate being lied to again.”
The conservative network’s experts suggest the contrary is true, that Newsmax’s viewers are being presented discredited stories such as a voting system that modified or canceled votes, questions about how closely Republicans were able to monitor vote-counting, and the number of absentee ballots being counted.
Newsmax’s bounce, whether or not it lasts, has been very swift and could imply a significant competition to Fox News Channel’s dominance with conservative viewers in two decades.
“We’ve really cornered Fox from the right,” said Chris Ruddy, Newsmax founder and ally of Trump. “They’ve never had that.”
From the beginning of July to the week before Election Day, Newsmax averaged 58,000 viewers from 7 to 10 p.m. on weekdays. That bounced to 568,000 the week after the election, the Nielsen company said. In the same period, daytime viewership increased from 46,000 to 450,000.
For the same dates, Fox News averaged 3.6 million viewers in the evening, Nielsen said. Fox’s prime-time viewership during the two weeks after the election was up 50 percent over last year.
“We love competition. We have always thrived on competition,” Fox Corp. CEO Lachlan Murdoch said on an Election Day earnings call.