With the coronavirus sending professional basketball players into a Florida 'bubble' and audiences not allowed in the court due to social distancing measures, the 35-year-old James and his colleagues have gotten the attention for kneeling over a Black Lives Matter decal and urging Americans to vote in this forthcoming election.
Yet Trump – who has been confused in a bitter back-and-forth with the sports legend for years – seemed to hint that racial justice and political messaging at the games was giving the league no favors.
While Sharing a link from right-wing outlet Breibart, titled 'Viewership for NBA Finals Finale Crash Nearly 70%, Beaten by Random Sunday Night Football Game,' the President commented: 'Maybe they were watching in China, but I doubt it. Zero interest!'
Trump said In August that it was 'disgraceful' that NBA players knelt during the national anthem to protest systemic racism, he continued saying, 'what I do is personally turn off the game.'
After the President claimed he has done more for black people than any other President, except for Lincoln, who issued the emancipation proclamation, James mocked Trump: 'You trying to make me laugh right now? I appreciate that.'
'The NBA has become so political that nobody cares about it anymore,' Trump said while talking to Rush Limbaugh. 'I don't even know who's playing in the finals,' he said, on the night of a Game 5 of the series between James' Lakers and the Miami Heat. 'I don't know anybody that's watching the NBA.'
Last week, Trump said that the sports legend – who expressed support for Hillary Clinton in 2016 – may be receiving too much credit from those supporting racial equality.
'LeBron is a spokesman for the Democratic party and a very nasty spokesman,' Trump said. 'I don't know him, I never met him.
Trump went on to name the Black Lives Matter affirmation 'a terrible term because it's such a racist term.'
It seems like the Trump-James feud goes back to at least 2017 when the then-Cavs star claimed 'he's dividing us.'
'What I noticed over the last few months that he's kind of used sport to divide us but that's something I can't relate to because I know that Sports was the first time I was around someone that was white,' James said
'And I got an opportunity to see them and learn about them and we became very good friends. And I realized 'this is all because of sports.'