Citing purposeful advertising “deception” that “obscures” the connection between sugary soft drinks, obesity, and other ailments, the complaint alleges that Coca-Cola intentionally “misleads and deceives” consumers about the horrors of drinking their product. Indeed, one of the pastors claims that “it is a matter of life and death in our communities.”
CBS News reports:
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Two pastors from Washington, D.C., have filed a lawsuit against Coca-Cola and the American Beverage Association saying the organizations have purposely deceived the public about sugar-sweetened beverages and their impact on health.
“The background of this lawsuit is that there’s an epidemic of diabetes, cardiovascular disease and a range of other degenerative diseases in the black and Latino communities, and really throughout America. For me, as a pastor, I see the toll it takes on families and children when they lose their parents much too soon,” Delman Coates, the pastor at Mt. Ennon Baptist Church, in Clinton, Maryland, told CBS News.
The lawsuit was filed Thursday in D.C. Superior Court on behalf of Coates and William Lamar, the senior pastor at the Metropolitan African Methodist Episcopal Church in Washington, DC.