The Gateway Pundit reports that after being repeatedly harrassed about this, Kellogg’s was essentially bullied into donating $91 million to the BLM cause.
The Federalist reported that while Kellogg’s was donating all of this money to a social cause, they were also slashing employee benefits. How they can decide to do both at the same time and think that they are in the right is beyond what most people can understand. The cereal company wants to keep activists’ eyes off of them and their dark history.
The cartoon characters representing the cereal for its history have always been Snap, Crackle, and Pop, three white elves. In 2020, Kellogg’s was bashed for having three white boys on their cereal boxes. The cereal in question was the classic Rice Krispies.
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However, the more disturbing thing to the public, if they are made aware of it, is that Kellogg’s founder is Will Keith Kellogg, the brother of Dr. John Harvey Kellogg. Dr. Kellogg was a major booster of the eugenics movement in the United States. That is the kind of history you want to bury if you are Kellogg’s corporation. It is hardly any wonder then that the company would try to divert attention away from its past and get people to focus on literally anything else at this time.
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Dr. Kellogg believed “that race was threatened both by racial mixing and mental defectives.”
Kellogg’s website explains that: “W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. WK kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.”
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The company has undoubtedly wanted to steer attention away from this particular issue. They aren’t winning over hearts and minds with people who held such beliefs in their history. Thus, the donations to BLM make sense as a PR stunt.
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